Like many of the best stories, theQ's story starts in a bar. While on a night out drinking, our founders – Joe, Brandon and Andrea – were discussing how easy it would be to invent flying cars when they happened upon a much more pressing issue. As it turned out, not one of them was happy with their digital camera. Clearly, something needed to be done. Necessity is the mother of invention, and our intrepid founders really needed a camera that didn't suck, so naturally it wasn't long before they were asking each other "why don't we just design one that we like?"
Well, the obvious answer was that they knew next to nothing about making cameras – or business, for that matter – but they weren't about to let the minor details like those stand in the way of building their dream camera. They knew exactly what they wanted from it, after all – they just needed to figure out how to make it happen. And it wasn't like they were clueless, they had a background of industrial design, plenty of advertising experience and operational skills.
Even so, it was gonna take a lot of hard work. And work is even harder when the only place you can get it done is in a squat house with constant parties going on to distract you. Of course, theQ was a dream that was worth the effort, and putting in the hours paid off – after a year of slaving away, our fun-dodging founders setup an office in Hong Kong and Scandinavia.