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收录时间:2013-10-25

名称

Fanatic.FM:音乐品牌赞助慈善网

英文网址http://www.fanatic.fm/英文网址
Fanatic.FM:音乐品牌赞助慈善网
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网站介绍

Fanatic.FM:音乐品牌赞助慈善网是一个音乐慈善赞助平台,这里聚集了音乐家、品牌赞助商、慈善机构,该平台把他们整合在一起,音乐家发布音乐专辑可以选择赞助商,所获得经费可以当作基金赠送给慈善机构。

Fanatic.FM:音乐品牌赞助慈善网

fanatic.fm is a music sponsorship platform where brands and bands can find each other.Musicians publish a new album with sponsorship from brands. No corporate sell-out - musicians take full control over choosing sponsors.

Brands sponsor a new album and win the hearts of enthusiastic music fans of the musician. Associating with new album release is a great way to create buzz.Rather than having brands pay for advertising spots on music destination sites, brands set up a pool of funds for a branding campaign and “invite” only those musicians that they feel best portray their brand image.

Invited musicians have the right to accept or refuse the invitation, and a sponsorship relationship is formed when mutual consent is reached. (just like ‘friendship request’ in facebook)

The branding fund is then allocated among the invited musicians based on the number of plays. Both brands and bands have the incentive to engage their social media network to drive traffic to the newly formed relationship, creating a win-win scenario for both parties.

Musicians take 70% of the total sponsorship revenue and fanatic.fm takes 30%. And then musicians and us donate 2.5% each (5% in total) to charities that musicians select to help them change the world.

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