1.Three Apples changed the world. The first one seduced Eve. The second one awakened Newton. The third one was in the hands of Steve Jobs.
2.Stay hungry, stay foolish.
3.Innovation distinguishes between a leader and a follower.
4.Your time is limited, so don't waste it living someone else's life.
5.Design is not just what it looks like and feels like. Design is how it works.
6.We're here to put a dent in the universe. Otherwise why else even be here?
7.The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
8.Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
9.I want to put a ding in the universe.
10.Quality is more important than quantity. One home run is better than two doubles.
11.Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.
12.Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
13.Life is brief, and then you die, you know?
14.Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
15.If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
16.There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind.
17.You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.